Compare SFA (Sales Force Automation) systems and find the best SFA for your company

SFA (Sales Force Automation) refers to a method and a tool  for supporting sales, visualizing the progress of sales from the start of negotiations to the receipt of orders, and managing the activities of the sales force.

Salespeople perform a wide range of tasks, but many of them are repetitive or routine.

If these tasks can be automated, salespeople will be able to concentrate on their core tasks, such as approaching promising potential customers, which will lead to increased sales.

The method of conducting sales activities based on the salesperson's intuition and experience has led to the dependence of salespeople, and in many cases, productivity and closing rates have declined.

In recent years, more and more companies are introducing SFA not only to strengthen their sales force, but also to enhance the skills of their salespeople.

However, since the features of SFA differ greatly from tool to tool, it is difficult to choose the right one, and managers may have a hard time deciding which SFA to introduce. failing to choose the right SFA may result in inefficient operations and wasted money.

The main purpose of implementing SFA is to improve business efficiency and productivity. However, if salespeople do not use the system and take root in it, it will not be effective. Also, paying a high cost does not necessarily mean that the effect will increase.

In order to increase the effectiveness of the introduction and retention rate, it is important to select the most suitable tool for your company, taking into consideration various conditions such as the ease of operation of each tool. Functionality and price are also important, but if you can categorize and compare SFA by size of company, for managers, for salespeople, etc., and select the SFA that your company is looking for, you will be able to select the right tool for your company.

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